Florence has provided the backdrop for many advertising campaigns: its narrow streets, the Kaffeehaus in the Boboli Gardens and the Loggia Dei Lanzi, to name but a few. Yet there are also “forgotten" locations rediscovered by Stefano Ricci that provided the stage for his collections, such as the Castle of Sammezzano: a tribute to Italian elegance in an extraordinary Moorish setting, steeped in symbolism and an arabesque atmosphere.
Not to mention the exclusive premises of the Stibbert Musem, established by collector Frederick Stibbert. This is a museum in which Stefano Ricci sees a reflection of his own DNA, with a combination of sartorial skill and tradition.