SR Beyond is a visual tale of Men who have always embodied Stefano Ricci’s values. It is not about testimonials -our brand has never sought such figures. Nor is it about celebrities, as we do not follow that world. Rather, it is about personalities who, each in their own field, shine their light - conveying through their everyday actions the nobility of their souls with generosity, authenticity, foresight, sacrifice, and a relentless pursuit of quality. Fate has led our paths to cross over time, and it is an honour for our company to have had the privilege of dressing these gentlemen, discovering, step by step, what some call elective affinities, which for us are intrinsic to our DNA. From this, we decided to inaugurate a new chapter of our history, deepening our connection with some of our friends.