A New Journey Has Just Begun
A New Journey Has Just Begun
Filippo Ricci, Creative Director of Stefano Ricci
Luxor became a cornerstone of our journey. The celebration of the first fifty years of STEFANO RICCI, my father’s dream, came true at the Hatshepsut Temple on October 9th 2022. A turning point, a transition to the New Wonders of the World. Initially, our visual communication was inspired by the concept of natural geometries; then, it became a tribute to art before arriving at the “Great Italian Beauty” accompanying us this past decade. Through this lookbook dedicated to Iceland, we continue a journey devoted to nature and culture, leading the SR man to rediscover himself as an explorer. Elements of reflection linked to climate change and the preservation of world treasures emerge in a heightened manner on a global scale. This is why I chose to start, once again, from ancestral land, from ice, relying on the knowledge of Terry D. Garcia and the vision of photographer Chris Rainier, who accompanied us in the suspended atmospheres of a volcanic island discovered by the Viking mariner Naddoður.
Our product, the son of values expressed by the concepts of mind, hand and matter, is proudly Italian and therefore addresses the desire for adventure. We respect the environment as the Ancient Amerindian proverb states, “The Earth is not an inheritance received from our fathers, but a loan to be repaid to our children”. Consequently, we are narrating through images a present future. Cultivating the memory of the Temple of Artemis in Turkey, the Hanging Gardens of Babylon, the Great Pyramid of Cheops, the statue of Zeus which dominated Olympia, the Colossus of Rhodes, the Mausoleum of Halicarnassus and the Lighthouse of Alexandria. Places of classical mythology, which since the year 2000, according to experts, have been reflected as well in Petra, the Great Wall, the Colosseum, Machu Picchu, the Christ in Rio de Janeiro, Chichén Itzá and the legendary Taj Mahal. Like Stefano Ricci, we will try to represent the wonders that inspire us the most through limited edition lookbooks. In truth, travel, discovery and the love for nature are values that, along with my brother Niccolò, we learned from our parents Stefano and Claudia sitting around a fire in the heart of Africa, contemplating the starry sky and breathing for what felt like forever. It is something found within our DNA. Here is a new cycle destined to be reborn, like any search for perfection. We will never stop exploring. As Thomas Eliot wrote, “And the end of all our exploring, Will be to arrive where we started. And know the place for the first time”.
