Sustainable Future

Faithful to a vision conceived years ago, centred around the key themes of sustainability’s future and the preservation of our planet's natural environments, we at Stefano Ricci affirm our support for certified programmes dedicated to protecting animals in their natural habitats and meticulous scientific research aimed at improving environmental health. First, we partnered with the Charles Darwin Foundation, where we supported a research programme for the local ecosystem and the conservation of Giant Turtles. Next, we collaborated with the Kazakh Falconry Association for the research and reintroduction of eagles, aided by the Eagle Hunters. Now, we have proudly elected to back the wildlife and environmental conservation work of Wild Earth Allies for this SR Explorer Mission Cambodia. The organization dedicates itself to a range of projects, including protection and monitoring of Asian elephants in Cambodia's forests and the restoration of key elephant habitat, among others. For decades, elephants in Cambodia have been subject to exploitation within the tourism industry, a practice that has significantly shortened their lifespans and adversely affected their lifecycles. While these initiatives may seem distant from the world of fashion, we are committed to promoting them as a means to better coexist with our natural environment. This is not a marketing strategy, but rather a legacy we wish to leave for future generations.