The new fragrance, created exactly 25 years after the launch of the first SR perfume, expresses identity.

For Stefano Ricci, identity is fidelity to his origins, to his roots. This is why the new fragrance is a hymn to Florence. The bottle is a celebration of the city, the cradle of absolute artistry and creative achievements, and its design pays homage to Brunelleschi and the renowned architect's stylistic features. The symmetrical and concentric geometry at the heart of the bottle revolves around a centrally-positioned fluted octagonal channel.

The fragrant soul of the scent opens with citrus sensations, typical of the Florentine orangeries, and the notes are followed by intense impressions of the Tuscany hills. Firenze's scent exploration closes on earthy sensations, such as oakmoss and vetiver.